The Agenda

Founder, Creative Director

Al Williams

How long does a dollar circulate in the black community? Research studies indicate that it’s only 6 hours! African American buying power is at 1.2 trillion dollars, yet only 2 cents of every dollar an African American spends in this country goes to Black-owned businesses. We must change this paradigm and consciously support local Black-owned establishments. This disparity has shaped our business model and our everyday lives.

Project Launch 101 is an incubator for developing, launching and connecting Black-owned businesses to consumers in cities across the U.S. Our platform provides opportunities for our clients to grow their brand identities online with creative experts in the field of information technology and brand development. PL101 embodies a bold and unique culture that delivers curated rich media content and business solutions for our clients. Consider us the ideal partners for connecting diverse small businesses and rising entrepreneurs seeking to create more equity in our clients brands by increasing efficiency in e-commerce sales, advertisement and technical resources available from our team. We serve as a digital incubator providing technology services, support resources, business directory listing and peer-to-peer knowledge sharing for professional development. We value the path to launching a creative and engaging brand that puts the power in your hands online and offline.


With your help we can collectively bring more awareness to brands, organizations, artists and online businesses as we realize it is critical for building equity in local communities.  Our goal is to assist Black-Owned businesses and entrepreneurs in gaining more consumer visibility using our business directory beta at no-cost when creating an account. Our team ensures that listings represent each entity as it’s consistently represented and recognized in the real world across signage, stationery and other branding.





Be Inspired.